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Revenaz

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Two Buyers

The strategic and the financial buyer, and why the conventional wisdom about them has been wrong for thirteen years

The thesis

The strategic buyer premium existed from 1992 to 2012, disappeared in 2013, and by 2025 had reversed. Funds paid 10.1 times EBITDA against 8.6 for strategic buyers

What the study establishes

1

The strategic buyer's non-dilution ceiling is 7.1 times without synergies; it does not choose to pay less, it is constrained

2

The 17% higher offer delivers practically the same cash at closing

3

The liquidation preference costs 47 million in expected value and raises the probability of zero from 2% to 23%

Download the study 22-page PDF, 2026 edition · in Portuguese

Contents